Our mission is to empower women to thrive during their breastfeeding journey.
When Mamas Thrive...
So do their babies, families and communities. This is why we are so focused and passionate about our work in empowering mamas with products designed for our needs.
Girls are one of the most powerful forces for change in the world: When their rights are recognized, their needs are met, and their voices are heard, they drive positive change in their families, their communities, and the world.”
– Kathy Calvin, United Nations Foundation President & CEO
Female-designed and female-run—we are making sure we 'walk the talk' of gender equality with our products, how we operate and with the mama community we serve. Guided by the UN's Women's Empowerment Principles (WEP), female empowerment and gender equality principles are at the core of what we do and why we do it.
“We cannot all succeed when half of us are held back. We call upon our sisters around the world to be brave—to embrace the strength within themselves and realize their full potential.”
– Malala Yousafzai, Nobel Peace Prize winner
ReUSE & REPURPOSE
We are passionate about protecting Mama Earth. While there is still so much more we can do, we are committed to making a positive impact in global communities and on Earth. We do this through our social, ethical and environmental values, including our eco-friendly breast milk storage solutions.
We are also thrilled to be a part of 1% for Planet which means we donate at least 1% to support environmental non-profits including those that protect our beloved National Parks across the USA.
To me, it underscores our responsibility to deal more kindly with one another and to preserve and cherish the pale blue dot, the only home we've ever known.
Carl Sagan, Pale Blue Dot: A Vision of Humans in the Future from Space
walking the talk
We will invest at least 5% of our top line sales to philanthropic organizations towards gender equality and the protection of our environment.
We will also donate our time working directly with non-profits on meeting their other needs as they see fit.
We will only create products that encourage the reuse and reduction of consumption while keeping functionality as a priority.
We've created an Employee Benefit Program to help companies support and retain their working mamas.
We seek female-managed or owned suppliers to work with that support social and ethical standards for their workers.
We will elevate the messages of the causes we support to advocate for girls and women around the world!
We will campaign for Mama Earth such as protecting our national parks through awareness and advocacy.
Inspired by her work at UNICEF
MEET OUR FOUNDERRead More.
Moms are the center of our focus because when mamas thrive, their babies will too.
Lara Vu, MPH, CLES